You’re busy running your business, and you know you need to stand out online. That’s where I come in. I offer clear, impactful content marketing services designed to get you real results.
Here are the three main ways I can partner with your business:
1. Content Writing & Brand Storytelling
Content writing is about creating valuable and engaging materials that educate and attract your audience. This includes crafting blog posts, articles, whitepapers, e-books, and in-depth guides that answer your audience’s questions, establish your expertise, and build trust over time. It’s less about direct selling and more about providing genuine value, improving SEO, and nurturing relationships.
- St. Norbert College: Aging Population, Growing Demand: How Upskilling can Solve Wisconsin’s Healthcare Worker Shortage (B2B Thought Leadership)
- Azusa Pacific University: Career Paths You Can Take With a Physical Education Degree (Blog)
- Angi: The Most Common Garage Door Opener Problems and How to Fix Them (Blog)
- Red Bull: Tips to increase your reaction time for gaming (Blog)
- Western Governors University: How to Pay for College (E-Book)
2. Copywriting
Unlike content writing, the primary goal of copywriting is to sell, convert, or generate leads immediately. This involves crafting compelling website landing page copy, ad copy (for social media, Google, etc.), email marketing sequences, sales pages, and calls-to-action (CTAs). Every word is chosen strategically to connect emotionally with your prospects, highlight benefits, overcome objections, and guide them toward a desired outcome.
- Western Governors University: Is Going to College Online the Right Move? (Infographic)
- Cornish College of the Arts: Welcome to Cornish! (Email)
3. Content Strategy
Content strategy is the overarching plan that defines why you create content, what content you should create, who it’s for, where it should live, and how it will help you achieve your business goals. I can help research your target audience, competitors, and industry trends, then build a detailed roadmap that outlines content themes, formats, distribution channels, SEO keywords, and key performance indicators (KPIs).
- Case Study coming soon